Relating Marketing Concept and Exam Experience.
·
80% of
concept generated by 20% reading of the material & half of concept was lost
in recalling 30% unclear, ambiguousconcept.
·
Attracting
customer is easy retaining them is difficult similarly reading concept is easy
retaining them during exam is difficult.
·
Energy
cost, effort cost, time cost generated to meet value is compensated but here all cost generated during preparation fail to meet satisfaction
level.
·
Like marketing Myopia, till morning we were
happy (for short term) that our concept level is productive but after seeing
question paper true thing was realized.
·
Look through customer eyes for creating value
and give something extra similarly our answers will be seen by our view and
hope to get something extra.
·
BCG model says Dog stage is applicable when a
company has low share and low growth after seeing question students were in DOG
stage with low related concept share and low retention rate to recall.
·
ANSOFF model fails during exam either to move
with different concept in different section or same concept in different
sectionor different concept in same section to meet gap
of expected memory and actual memory.
·
Mc Kinsey 7s' (student, skill, style of
writing, source of memory, shared values to attempt all question,structure
approach, system of brain fails to
make strategy to write answers to the benchmark.
·
Marketing environment here exam environment was
neither favorable with micro factors (controllable factors)
-memory,energy,concept,nor with macro factors uncontrollable (limited time,
question).
·
Porters 5 force model changes during exam-
entrant to new section pose threat to mind,no suppliers to help in clue ,
competition, no substitution for multiple
option.
·
Students in cluster have similar preference
“God save me please”.
·
Attack
strategy in marketing vs. attack of question in exam –
a)
frontal attack
b)bypass- situation of no concept pass to other question
c)guerilla - no idea what is going on
d)flank - unable to use memory of concept
e)encirclement- attack from all side
b)bypass- situation of no concept pass to other question
c)guerilla - no idea what is going on
d)flank - unable to use memory of concept
e)encirclement- attack from all side
Shikha Swarup [MBA Aviation / HR ]
Management Intern
SpiceJet Airlines Ltd
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